Find below tested strategies and insights about the Amazon Marketing Group (AMG)

Everything you need to know about video ads on Amazon Advertising

  • Posted by Dominic
  • On August 22, 2020
I’m being deceptive. The below is not everything you need to know about video advertising on Amazon. It may be less, if you are already an extremely advanced user of this amazon advertising strategy; and it may be more if you are looking for answers to questions like: What are the types of video ads […]

Amazon Prime Day 2020 won’t take place in July this year

  • Posted by Dominic
  • On June 3, 2020
Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as […]

Should you spend money on marketing during COVID-19?!

  • Posted by Dominic
  • On April 5, 2020
There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]

The complexity of marketing

  • Posted by Dominic
  • On March 28, 2020
Did you like the above?! Would love to hear your thoughts in the comments section. You might also like to read about: What Is ROAS (Return On Ad Spend)? What Is ACoS (Advertising Cost Of Sale)?

What is ROAS (Return On Ad Spend)?

  • Posted by Dominic
  • On February 26, 2020
ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). […]

AMS or AMG – which Amazon marketing platform to use?

  • Posted by Dominic
  • On February 20, 2018
There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising […]

The marketing platforms and placements that Amazon offers

  • Posted by Dominic
  • On June 8, 2017
There are 2 different marketing groups inside Amazon (to be precise, there are 3 of them, but AMS and AMG, even if different, they are part of the same group) and each one of these has its own specifics: different groups of people, different prices and different pricing plans, different types of ads and different […]