AMS Fundamentals Test

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1. Who can use AMS?

a. Sellers

b. Buyers

c. Vendors

d. Vendors and Buyers

e. Vendors and Sellers

Correct! Wrong!

2. How many types of ad types does AMS have?

a. 4

b. 3

c. 2

d. 1

Correct! Wrong!

3. What are the names of the ad types supported by AMS?

a. Sponsored Product Ads and Headline Search Ads

b. Mobile Ads, Desktop Ads and Sponsored Product Ads

c. Sponsored Product Ads, Headline Search Ads and Product Display Ads

d. Headline Search Ads, Mobile Ads and App Ads

Correct! Wrong!

4. What are the type of Ads that Vendors can use on AMS?

a. Sponsored Product Ads, Headline Search Ads and Product Display Ads

b. Headline Search Ads only

c. Sponsored Product Ads only

d. Product Display Ads and Mobile Ads

Correct! Wrong!

5. What are the type of Ads that Sellers can use on AMS?

a. Sponsored Product Ads, Headline Search Ads and Product Display Ads

b. Headline Search Ads only

c. Sponsored Product Ads only

d. Product Display Ads and Mobile Ads

Correct! Wrong!

6. What is the pay-plan that AMS is based on?

a. Pay-per-view and Pay-per-click

b. Pay-per-click only

c. Pay-per-view only

d. Pay-per-keyword only

Correct! Wrong!

7. What are the names of the two campaign budget types that AMS uses?

a. Daily budget and Campaign budget

b. Daily budget

c. Daily budget and Keyword budget

d. Campaign budget and Keyword budget

Correct! Wrong!

8. Can you change the type of budget in a campaign after you already launched it?

a. No

b. Yes

Correct! Wrong!

9. Are campaigns approved automatically or manually by an Amazon team?

a. Automatically only

b. Manually only

c. Automatically or Manually, depending on the type of campaign that you have chosen

Correct! Wrong!

10. Which type of ads are approved automatically, immediately after you launch them?

a. Headline Search Ads and Product Display Ads

b. Sponsored Product Ads only

c. Headline Search Ads and Sponsored Product Ads

d. Product Display Ads and Sponsored Product Ads

Correct! Wrong!

11. Which type of ads need to be approved manually by an Amazon team?

a. Headline Search Ads and Product Display Ads

b. Sponsored Product Ads only

c. Headline Search Ads and Sponsored Product Ads

d. Product Display Ads and Sponsored Product Ads

Correct! Wrong!

12. How long does the approval process usually take?

a. It can take up to 3 days for the Amazon team to review a campaign

b. Up to 24 hours

c. Up to 1 hour

d. Up to 5 hours

Correct! Wrong!

13. Will all of your ads be approved by the Amazon team?

a. Yes

b. No

Correct! Wrong!

14. From the following, which is the most likely cause for the Amazon team to disapprove your campaign?

a. You’ve used numbers in the headline title of the campaign.

b. You’ve mentioned a promotion in the headline title of the campaign

c. You’ve used the image of a product as the Campaign’s image?

d. You’ve mentioned the name of your product/brand in the title of the campaign

Correct! Wrong!

15. How long can the headline title of a campaign be?

a. Up to 50 characters long

b. Up to 30 characters long

c. Up to 100 characters long

d. There’s no limit to how long the headline title of a campaign can be

Correct! Wrong!

16. What type of titles work best for Sponsored Product Ads?

a. Percentages and numbers

b. Promotional messages

c. Price references

d. Sponsored Product Ads don’t support adding titles

Correct! Wrong!

Amazon Marketing Services – Fundamentals Test

Congratulations! You have passed the AMS Fundamentals test. You are now ready for AMS Advanced.

You need to practice more and to read more about AMS. The articles from this website will help you gain proficiency in using the Amazon Marketing Services (AMS) tool.

Unfortunately you didn't pass. Don't worry, you just need to read more about AMS and then retake the test when you are ready. The articles from the website contain all the information needed for you to become proficient in using AMS.

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