Category: AMG

Everything you need to know about video ads on Amazon Advertising

  • Posted by Dominic
  • On August 22, 2020
  • In AMG
I’m being deceptive. The below is not everything you need to know about video advertising on Amazon. It may be less, if you are already an extremely advanced user of this amazon advertising strategy; and it may be more if you are looking for answers to questions like: What are the types of video ads […]
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Amazon Prime Day 2020 won’t take place in July this year

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as […]
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Should you spend money on marketing during COVID-19?!

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]
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What is ROAS (Return On Ad Spend)?

ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). […]
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An insight into what is AMG (Amazon Marketing Group). Should you include it in your Marketing Plans?

  • Posted by Dominic
  • On July 25, 2019
  • In AMG
Most commonly known as AMG, the Amazon Marketing Group represents the advertising group inside of Amazon responsible for their display and search advertising solutions. As a side note, while Amazon has renamed this group to Amazon Advertising, most people still call it AMG and it will take a considerable amount of time until everyone will […]
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