Everything you need to know about video ads on Amazon Advertising

Posted by Dominic
On August 22, 2020
In AMG

I’m being deceptive. The below is not everything you need to know about video advertising on Amazon. It may be less, if you are already an extremely advanced user of this amazon advertising strategy; and it may be more if you are looking for answers to questions like: What are the types of video ads […]

Amazon Prime Day 2020 won’t take place in July this year

Posted by Dominic
On June 3, 2020
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as […]

Should you spend money on marketing during COVID-19?!

Posted by Dominic
On April 5, 2020
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge, Other Insights

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]

The complexity of marketing

Posted by Dominic
On March 28, 2020
In AMG, AMS Advanced, AMS Learning Lounge, Other Insights

Did you like the above?! Would love to hear your thoughts in the comments section. You might also like to read about: What Is ROAS (Return On Ad Spend)? What Is ACoS (Advertising Cost Of Sale)?

What is ROAS (Return On Ad Spend)?

Posted by Dominic
On February 26, 2020
In AMG, Other Insights

ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). […]

Costs to run display campaigns on Amazon: A look into AMG’s not so known fees to manage your campaigns

Posted by Dominic
On August 5, 2019
In AMG

Did you think that the entire budget that you are paying to Amazon for your display campaigns is going towards delivering your ads?! Well… you’re in for a big surprise. I encourage you to take a sit when reading the below. No matter if you have just started using AMG / display advertising or […]

ESS: the secret platform that will make you change the way you manage display campaigns on Amazon

Posted by Dominic
On August 5, 2019
In AMG

This article is for anyone that strives to learn more about Amazon Advertising. Mostly though, it is for vendors/sellers with internal capabilities, resources and skills to manage their own display campaigns. It is also for the advertising agencies that want to do more than Amazon PPC / AMS. The below gives an insight into what […]

An insight into what is AMG (Amazon Marketing Group). Should you include it in your Marketing Plans?

Posted by Dominic
On July 25, 2019
In AMG

Most commonly known as AMG, the Amazon Marketing Group represents the advertising group inside of Amazon responsible for their display and search advertising solutions. As a side note, while Amazon has renamed this group to Amazon Advertising, most people still call it AMG and it will take a considerable amount of time until everyone will […]

AMS or AMG – which Amazon marketing platform to use?

Posted by Dominic
On February 20, 2018
In AMG, AMS Advanced, AMS Learning Lounge

There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising […]

The marketing platforms and placements that Amazon offers

Posted by Dominic
On June 8, 2017
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge

There are 2 different marketing groups inside Amazon (to be precise, there are 3 of them, but AMS and AMG, even if different, they are part of the same group) and each one of these has its own specifics: different groups of people, different prices and different pricing plans, different types of ads and different […]

Category: AMG