AMG

Insights about the Amazon Marketing Group (AMG), which is now part of the overall Amazon Advertising team

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Amazon Prime Day 2020 won’t take place in July this year

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as …

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Should you spend money on marketing during COVID-19?!

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to …

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Costs to run display campaigns on Amazon: A look into AMG’s not so known fees to manage your campaigns

Did you think that the entire budget that you are paying to Amazon for your display campaigns is going towards delivering your ads?! Well… you’re in for a big surprise. I encourage you to take a sit when reading the below.   No matter if you have just started using AMG / display advertising or …

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ESS: the secret platform that will make you change the way you manage display campaigns on Amazon

This article is for anyone that strives to learn more about Amazon Advertising. Mostly though, it is for vendors/sellers with internal capabilities, resources and skills to manage their own display campaigns. It is also for the advertising agencies that want to do more than Amazon PPC  / AMS. The below gives an insight into what …

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Image of An insight into what is AMG (Amazon Marketing Group) and if you should include it in your Marketing Plans - edominic

An insight into what is AMG (Amazon Marketing Group). Should you include it in your Marketing Plans?

Most commonly known as AMG, the Amazon Marketing Group represents the advertising group inside of Amazon responsible for their display and search advertising solutions. As a side note, while Amazon has renamed this group to Amazon Advertising, most people still call it AMG and it will take a considerable amount of time until everyone will …

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AMS or AMG – which Amazon marketing platform to use?

There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising …

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The marketing platforms and placements that Amazon offers

There are 2 different marketing groups inside Amazon (to be precise, there are 3 of them, but AMS and AMG, even if different, they are part of the same group) and each one of these has its own specifics: different groups of people, different prices and different pricing plans, different types of ads and different …

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