How to run a Business Ethically on Amazon in 5 steps

Posted by Dominic
On November 4, 2020
In Other Insights

How many articles have you read so far about “How to sell more on Amazon”, or how many trainings have you attended on the subject?! Personally, I have even given a few… They are all over the place, but what we don’t speak enough about is how to sell more ETHICALLY… This is an article […]

Is the next Amazon Fulfillment Center going to be opened in the mall next to you?

Posted by Dominic
On August 14, 2020
In Other Insights

Amazon is reportedly negotiating a deal with the largest mall owner in the US to transform the space left empty by retail and department stores, into Fulfillment Centers This is not the first time Amazon is examining the idea of using mall spaces. In 2019, it announced that it will launch 2 new fulfilment centers […]

Did Amazon Prime Day save the economy in India in 2020?!

Posted by Dominic
On August 13, 2020
In Other Insights

Prime Day is a deal event organised by Amazon on an annual basis, exclusively for Prime members (i.e. you need a Prime membership to avail of the offers). Amazon Prime Day 2020 took place between 6th of August through the 7th of August in India. It was the first time in history that Amazon decided […]

Amazon’s Big Summer Sale Event is here, but only for the US

Posted by Dominic
On August 12, 2020
In Other Insights

While we are still waiting for the Prime Day event to be announced worldwide, Amazon has launched “The Big Summer Sale Event” which will last until Labor Day. What is “The Big Summer Sale Event”? Amazon’s “The Big Summer Sale Event” is a period of discounts and deals in multiple categories: fashion, electronics, home & […]

Should you spend money on marketing during COVID-19?!

Posted by Dominic
On April 5, 2020
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge, Other Insights

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]

The complexity of marketing

Posted by Dominic
On March 28, 2020
In AMG, AMS Advanced, AMS Learning Lounge, Other Insights

Did you like the above?! Would love to hear your thoughts in the comments section. You might also like to read about: What Is ROAS (Return On Ad Spend)? What Is ACoS (Advertising Cost Of Sale)?

What is ROAS (Return On Ad Spend)?

Posted by Dominic
On February 26, 2020
In AMG, Other Insights

ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). […]

Black Friday Month is here, but it’s not necessarily a good thing

Posted by Dominic
On November 13, 2019
In Other Insights

Almost every big brand has started with some sort of Pre-Black Friday promotion (including Argos, Currys, Walmart, Amazon, etc.) starting the 1st of November. Last year, we were being amused by Amazon’s Black Friday week and were [sarcastically] forecasting a Black Friday month for the future. Well, it’s official: it is happening. Here are some […]

The Black Friday and Cyber Monday that we know are dying

Posted by Dominic
On December 3, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge, Other Insights

Amazon announced last week that Black Friday and Cyber Monday 2018 have [once again] generated the most amount of sales in the company’s history. While they haven’t provided us with exact numbers, this is no surprise for you either, right?! “Black Friday and Cyber Monday continue to break records on Amazon year over year, […]

Category: Other Insights