Amazon Marketing Services – Advanced Test

1. Sellers and Vendors get the same level of support on AMS

a) True

b) False

Correct! Wrong!

2. As a seller, you only get access to Sponsored Product Ads.

a) True

b) False

Correct! Wrong!

3. As a vendor, you get access to all 3 types of placements on AMS: Headline Search Ads, Sponsored Product Ads, and Product Display Ads.

a) True

b) False

Correct! Wrong!

4. As a vendor, during the first 60 days of activity on AMS, you get no support from Amazon?

a) True

b) False

Correct! Wrong!

After 60 days of activity on AMS, vendors also get support from a newly created Amazon Engagement team. During the first 60 days, you should still have an AMS and AMG contact. The new Engagement team was created in 2017 and can offer you a better support with your activities.

5. Any seller can become a vendor if they wish?

a) True

b) False

Correct! Wrong!

Only some sellers are asked by Amazon if they wish to become vendors. You would need to sign a new contract with them, but there are some advantages that you can get if you decide to go for it and become a vendor. “If your company does not have a Vendor Central account yet, you can request your Amazon buyer to send you an invitation. Registration on Vendor Central requires an invitation from Amazon.”

6. What are the 3 marketing groups inside Amazon?

a) Retail Marketing, AMG, and AMS

b) Vendor marketing, AMS and Seller marketing

c) Vendor marketing, AMG, and AMS

d) AMG, AMS, and VSS

Correct! Wrong!

There are 2 different marketing groups inside Amazon (to be precise, there are 3 of them, but AMS and AMG, even if different, they are part of the same group): Retail Marketing, AMG, and AMS.

7. All 3 marketing groups are managed by the same department in Amazon.

a) True

b) False

Correct! Wrong!

8. AMG, AMS, and Retail placements are all managed via a single self-service platform.

a) True

b) False

Correct! Wrong!

9. What is the Price Plan that Amazon is using on AMS placements?

a) Pay-per-click

b) Pay-per-impression

c) Pay-per-ad

d) Pay-per-plan

e) Pay-per-detail-page-view

Correct! Wrong!

10. AMS BETA products are made widely available to all the vendors.

a) True

b) False

Correct! Wrong!

11. What are the type of budgets that you can set for Sponsored Product Ads?

a) Daily budgets only

b) Campaign budgets only

c) Both

Correct! Wrong!

12. What are the type of budgets that you can set for Headline Search Ads?

a) Daily budgets only

b) Campaign budgets only

c) Both

Correct! Wrong!

13. What are the type of budgets that you can set for Product Display Ads?

a) Daily budgets only

b) Campaign budgets only

c) Both

Correct! Wrong!

14. Which of the following is a true sentence?

a) It is not mandatory to set an end date for campaigns with Campaign budgets

b) It is not mandatory to set an end date for campaigns with Daily budgets

c) It is required to add a start date and an end date to every type of campaign that you are creating

Correct! Wrong!

15. Which of the following is a false sentence?

a) Sponsored Product ads appear below the search results

b) Product display ads can appear on related product detail pages

c) Headline Search Ads appear above search results

d) Product Display ads may appear on Amazon’s Home page.

Correct! Wrong!

16. What are the types of targeting that you can use with Headline Search Ads

a) Target by keywords only

b) Target by category only

c) Target by interest only

d) Target by keywords or by interest (Manual targeting or Automatic targeting)

Correct! Wrong!

17. What are the types of targeting that you can use with Sponsored Product Ads?

a) Target by keywords only

b) Target by category only

c) Target by interest only

d) Target by keywords or by interest (Manual targeting or Automatic targeting)

Correct! Wrong!

18. What are the types of targeting that you can use with Product display Ads?

a) Target by keywords only

b) Target by product only

c) Target by interest only

d) Target by Product, by Interest, or by Category

Correct! Wrong!

19. Which of the following statements is false?

a) You cannot change the name of a campaign after you launched it

b) You cannot change the headline titles of HS and PD campaigns after they have been launched

c) You can change the budget type of a campaign after it started running

d) You cannot add more keywords to a campaign after it has started running

Correct! Wrong!

20. Which of the following statements are true about Sponsored Product ads?

a) You can add more keywords to the campaign after it was launched

b) All of them are approved automatically

c) You can add more ASINs to your ad even after it started running

d) You can only set a daily budget to this type of campaigns

e) All of the above statements are true

f) All of the above statements are false

Correct! Wrong!

21. Which of the following statements are true about Headline Search ads?

a) You can change the budget type of a HS campaign after it started running

b) All of them are approved automatically

c) You can add more ASINs to your ad even after it started running

d) You can only set daily budgets to this type of campaigns

e) All of the above statements are true

f) All of the above statements are false

Correct! Wrong!

22. Which of the following statements are true about Product Display ads?

a. PD ads allow you to use either manual targeting (keywords’ based), or automatic targeting (category and interest based)

b. PD ads allow you to promote more than a single ASIN in a campaign

c. PD ads are approved manually by an Amazon team

d. You can only set a daily budget to this type of campaigns

e. Point B and Point D

f. Point A and Point C

Correct! Wrong!

23. Which of the following best describes the setting: “Run campaign as quickly as possible”?

a) This setting is used to generate as many impressions and clicks as possible and it will deliver the campaign as fast as it can. If the search volume is extremely high for the keywords that you are bidding, you are most likely going to run out of budget before the end date of the campaign.

b) This setting will regulate the delivery of your campaign so it keeps running evenly until the end date that you set.

c) Campaigns set to run as quickly as possible will get impressions in the shortest time possible. If the search volume isn’t high enough for the keywords that you are bidding for, this setting will automatically give impressions to other closely related keywords that you have not entered in the campaign.

d) This type of setting will deliver the campaigns as fast as it can and it will lower the average cost per click that you are paying for each targeted keyword.

Correct! Wrong!

24. Which of the following best describes the setting: “Spread campaign evenly over its duration”?

a) This setting will regulate the delivery of a campaign, so it ensures that the ad will continue running until the end date set. It takes into account the budget of the campaign and based on it and on the start and end date, it will serve the campaign evenly throughout the campaign’s dates.

b) Campaigns set to be spread evenly will be served only a specific number of impressions per day so it ensures that you don’t spend the entire budget set.

c) This setting will deliver the campaign so it gets as many impressions before 13.00 pm and, if there’s budget left, it will continue delivering the campaign evenly for the remainder of the day.

d) This setting will regulate the delivery of a campaign, so it ensures that the ad will continue running until the end date set. It doesn’t take into account the budget that the campaign was given and it will serve the ad based on benchmark data that Amazon has gathered from similar AMS campaigns.

Correct! Wrong!

25. How many AMS stores can a single vendor create?

a) A vendor can create as many stores as they wish using AMS

b) A vendor can create only one store using AMS

c) A vendor can create up to 5 stores using AMS

d) A vendor can create up to 3 stores using AMS

Correct! Wrong!

26. Can you link the URL from your AMS store, with sources outside of the Amazon sites?

a) Yes

b) No

Correct! Wrong!

27. Do you have access to any insights for a store created via AMS?

a) Yes, you can access these metrics directly on the AMS interface under “Stores”

b) No, there are no metrics available for a store created via AMS

Correct! Wrong!

28. What are the insights that you can see about an AMS store?

a) Page Performance and Audience Insights

b) Page Performance and Public Demographics

c) Audience Insights and Social Media Performance

d) Page Performance and Traffic Insights

e) Traffic, Sales, Pages, and Sources

Correct! Wrong!

29. Can you measure the traffic of an AMS store from other sources than Amazon?

a) No, you can only measure the traffic coming from the Amazon sites

b) Yes, you can measure the traffic from other sources outside of Amazon.

Correct! Wrong!

30. What are the main factors that Amazon uses to rank a campaign?

a) Budget, Bid, End date of the campaign and Relevancy

b) Budget, Bid, the end date of the campaign and quality of the campaign

c) Budget, Bid, the end date of the campaign, and the number of keywords from the campaign

d) Budget, Bid, the end date of the campaign and benchmark data

Correct! Wrong!

31. What is the closest definition of relevancy?

a) Relevancy is an AMS ranking factor influenced directly by the amount of sales that a campaign has: higher sales makes a campaign more relevant and it will rank the campaign higher than campaigns with lower estimated total sales.

b) Relevancy is a factor that Amazon uses to rank AMS campaigns. Based on it, the system prioritizes different campaigns against others. The relevancy factor is based on the ads’ CTR, a higher CTR making an ad more relevant, while a lower CTR means that the ad will be ranked lower.

c) Relevancy is an AMS ranking factor influenced directly by the amount of keywords that a campaign has: a higher number of keywords makes a campaign more relevant and it will rank the campaign higher than campaigns with less keywords.

d) Relevancy is an AMS ranking factor influenced directly by the amount of clicks that a campaign got: a higher number of clicks makes a campaign more relevant and it will rank the campaign higher than campaigns with less clicks.

Correct! Wrong!

32. Which of the following are true statements about “relevancy”?

a. If 2 campaigns have the same bid for the same keyword, the campaign with a higher relevancy rank wins the placement

b. You can see the relevancy rank of an ad/keyword in the reports of the campaigns

c. Relevancy is calculated based on the CTR of the keywords

d. Relevancy is calculated based on the total clicks of the campaign

e. Point A and Point C

f. Point A and Point B

g. Point A and Point D

Correct! Wrong!

Amazon Marketing Services – Advanced Test

You successfully passed the test

Congratulations! You have exceptional knowledge on AMS and are ready to boost sales on Amazon. Some would even call you an AMS Master.

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You need more practice

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