You may be surprised to hear that it’s not marketing, branding or investing heavily in advertising. While important, these come at a later stage.
So, What Should you Figure out Before Starting and Ecommerce Business?!
If you are at the beginning and want to start an ecommerce business, focus and solve the bases first. That is:
- Product and
- Distribution
1. The Product
The first thing to figure out before starting an ecommerce business refers to the actual product, good or service that you have to offer. Start by doing research to see if there is a market and maybe a niche for your product or service.
2. The Distribution
The second, the distribution strategy, is the method you will be using to bring your products, goods and services to customers or end-users. Answer questions like: Do I want to sell on my own website, or on a third party website like Amazon?! Also, how will I ship my products to customers?!
The distribution strategy depends on the type of product or service that you’ve identified as a niche. No matter what it is though, ensure you find a way to get your goods and services to people in an easy, effective and cost efficient way.
Figure these 2 vital things out before you invest in any marketing. Do it well, and you’ve just put the basis to a potentially very successful ecommerce business.
Need Help With Your Ecommerce or Digital Marketing Plans?!
Get in touch today, and I’ll work with you on a bespoke advanced strategy to get your business and campaigns to the next level.