Ecommerce Masterclass

Image of Is Ecommerce and Digital Marketing the same thing Dominic Amariei

Is Ecommerce and Digital Marketing the same thing?!

Although often confused, ecommerce and digital marketing are not the same. Definitions of Ecommerce and Digital Marketing What is Ecommerce? Ecommerce is the actual trading of goods and services via electronic channels. Or, in other words, ecommerce is your sales process.  What is Digital Marketing? Digital Marketing is the process of reaching your audience via …

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What are the 2 Most Important Things you Need to Figure Out to Start an Ecommerce Business?

You may be surprised to hear that it’s not marketing, branding or investing heavily in advertising. While important, these come at a later stage. So, What Should you Figure out Before Starting and Ecommerce Business?! If you are at the beginning and want to start an ecommerce business, focus and solve the bases first. That …

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What is Customer Experience (CX) and Why Is It Important?!

CX is the holistic perception that your customers have about their experience with your business and brand. You’ve most likely heard about customer service before, but you may not be so accustomed with what Customer Experience is. Customer experience (also called CX), includes customer service and all of the other interactions that you have with …

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Image of What KPIs Should You Be Tracking Dominic Amariei

What KPIs Should You Be Tracking With Your Campaigns (Part 3/3)

Optimise your marketing campaigns for the business, not for the ad platforms. Short Reflection on How the KPIs Evolved I remember when I started my first job in digital marketing. We had 4 or 5 KPIs that we were looking at to determine the success of our campaigns and… that was it.  Fast forward 10 …

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How to Use Data to Drive Meaningful Results for Your Business (Part 2/3)

If you don’t use your data to take decisions, your data is almost useless. Just having data is not enough. To make meaningful changes and optimisations to your business, first, analyse the data and secondly, drive insights from it.  Let’s compare these 2: What is Data Analytics?! Data analytics is the science of analysing raw …

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What is Data and Why is It So Important (Part 1/3)

Data is one of the most important assets that a business can have today. What is Data? “Data” is a set of quantitative or qualitative values about a variable or object. For example, “data” can be the values that you are seeing in your Google Ads, Mircrosoft Advertising or Amazon Advertising campaigns. How are Businesses …

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