Category: AMS Advanced

When should I launch my Amazon PPC campaigns for Prime Day?! When should I increase my budgets and bids?!

These two are most likely the questions in most sellers’ minds since Amazon announced that Prime Day will start on the 13th of October. But these are trick questions… Here’s why. The best practice with Amazon Advertising is to have your campaigns always on. While you might think that this is a scheme to make […]
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Amazon Prime Day 2020 won’t take place in July this year

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as […]
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Should you spend money on marketing during COVID-19?!

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]
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How to use Manual targeting and keyword targeting in Amazon PPC or AMS ads

Manual targeting is a setting that allows you to target different customer searches, categories of products, products, and brands on Amazon. In other words, it allows you to control when and, to some degree, where your ads will appear on Amazon. In the next article we’ll focus on keyword targeting. You might also find interesting […]
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Why should you launch your own Amazon Stores?!

Amazon Brand Stores are not a new or an old subject. If you don’t have one created, it’s time to get one. If you have one created, then well done. Now take a step forward and use it to its full potential. Amazon Brand Stores can be an amazing tool to build brand awareness, consideration […]
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