Amazon Prime Day 2020 won’t take place in July this year

Posted by Dominic
On June 3, 2020
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as […]

Should you spend money on marketing during COVID-19?!

Posted by Dominic
On April 5, 2020
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge, Other Insights

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]

What is ACoS (Advertising Cost of Sale)?

Posted by Dominic
On January 23, 2020
In AMS Fundamentals, AMS Learning Lounge

ACoS is the acronym for Advertising Cost of Sale and it is a metric used by Amazon in their Amazon PPC/AMS ads. If you haven’t run Amazon Advertising campaigns before, you might have not heard about this metric until now and may be more accustomed with something like ROAS. In simple terms, ACoS tells us […]

How to name your Amazon Advertising campaigns (AMS/ Amazon PPC)?

Posted by Dominic
On May 20, 2019
In AMS Fundamentals, AMS Learning Lounge

In line with the new campaign naming notification that Amazon launched recently, let’s look at some key insights about naming your AMS / Amazon PPC ads. While I cannot say that there is a best way to name our Amazon Advertising Campaigns, I discovered that there are a couple of items that, when we include […]

Little things matter: Amazon’s new campaign naming notification is exactly what we need

Posted by Dominic
On May 18, 2019
In AMS Fundamentals, AMS Learning Lounge

Amazon has added a new feature that lets us know if we have used a campaign name before in our Advertising account. The notification says this: One of your campaigns already uses this name. Please try another. See below how it looks like and also try it for yourself in your own account. I’ve seen […]

The Black Friday and Cyber Monday that we know are dying

Posted by Dominic
On December 3, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge, Other Insights

Amazon announced last week that Black Friday and Cyber Monday 2018 have [once again] generated the most amount of sales in the company’s history. While they haven’t provided us with exact numbers, this is no surprise for you either, right?! “Black Friday and Cyber Monday continue to break records on Amazon year over year, […]

The Amazon Advertising Holiday Guide for 2018

Posted by Dominic
On November 7, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

It’s that time of the year again when the shopping behaviour goes crazy and the sellers go fanatical. For most sellers Q4 and the Christmas holiday season is the highest period of the year with Black Friday and Cyber Monday breaking sales’ records year after year. While I’m curious to see if it will also […]

The complete guide on how to optimise AMS campaigns – Best practices

Posted by Dominic
On May 12, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

Below is a simple, but complete guide with best practices in managing AMS campaigns. The strategies that you will find here include the expertise that I’ve gathered along the years in working with AMS. These steps can be split in two: those to do before launching the campaigns; and those to do after launching the […]

How to optimise your AMS campaigns for the Easter Sale Season

Posted by Dominic
On March 20, 2018
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer. I. […]

A new look for Headline Search Ads (Sponsored Brands)

Posted by Dominic
On December 10, 2017
In AMS Fundamentals, AMS Learning Lounge

It was time for Amazon to revitalise the look and feel of the Headline Search Ads and they are currently in the process of doing it. You might have noticed it already: the featured products in the ad, now include not only the picture and part of the title of the products, but also the […]

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Category: AMS Fundamentals