Category: AMS Fundamentals

Amazon Prime Day 2020 won’t take place in July this year

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as […]
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Should you spend money on marketing during COVID-19?!

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to […]
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What is ACoS (Advertising Cost of Sale)?

ACoS is the acronym for Advertising Cost of Sale and it is a metric used by Amazon in their Amazon PPC/AMS ads. If you haven’t run Amazon Advertising campaigns before, you might have not heard about this metric until now and may be more accustomed with something like ROAS. In simple terms, ACoS tells us […]
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The Black Friday and Cyber Monday that we know are dying

Amazon announced last week that Black Friday and Cyber Monday 2018 have [once again] generated the most amount of sales in the company’s history. While they haven’t provided us with exact numbers, this is no surprise for you either, right?!    “Black Friday and Cyber Monday continue to break records on Amazon year over year, […]
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The complete guide on how to optimise AMS campaigns – Best practices

Below is a simple, but complete guide with best practices in managing AMS campaigns. The strategies that you will find here include the expertise that I’ve gathered along the years in working with AMS. These steps can be split in two: those to do before launching the campaigns; and those to do after launching the […]
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How to optimise your AMS campaigns for the Easter Sale Season

The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer.     I. […]
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