How to Build a Complete SEO Strategy in 4 Steps

This is your complete SEO strategy in a nutshell no matter how big or small of a company you are.

Starting to build your SEO strategy can be a scary thing. There are hundreds of factors that can impact how your site is ranking organically. Google, for example, uses over 200 ranking factors in their algorithm. 

But there is an easier way to look at it. Here are the 4 things that matter the most when building the SEO strategy for your ecommerce or digital business.

The Complete SEO Strategy in 4 Steps:

  1. Get your technicals right – make sure that your site is indexable and crawlable and has a good link structure and sitemap.
  2. Build a great UX and UI on all devices 
  3. Build unique, relevant and regular content 
  4. Build links to it (internal and external).

Focusing on these 4 categories will ensure your SEO strategy is complete and your site performs well organically. 

Keep in mind that all of these work together to improve your rankings, and also to offer a great experience to users so they return to your site.