AMS Learning Lounge

Image of When should I launch my Amazon Advertising campaigns for Prime Day?! When should I increase my budgets and bids?! - edominic

When should I launch my Amazon PPC campaigns for Prime Day?! When should I increase my budgets and bids?!

These two are most likely the questions in most sellers’ minds since Amazon announced that Prime Day will start on the 13th of October. But these are trick questions… Here’s why. The best practice with Amazon Advertising is to have your campaigns always on. While you might think that this is a scheme to make …

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Image of Amazon Prime Day 2020 won't take place in July this year - edominic

Amazon Prime Day 2020 won’t take place in July this year

Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as …

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Image of Should you spend money on marketing during COVID-19 - edominic

Should you spend money on marketing during COVID-19?!

There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to …

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Image of Can you still sell on Amazon without investing in AmazonPPC

Can you still sell on Amazon without investing in Amazon PPC?!

It’s been clear for some time now that the growing competition on Amazon is continually making it more and more difficult for sellers to sell and be profitable at the same time. Smartly taking advantage of their own platform is none other than Amazon: by investing in their advertising services and giving the ad placements …

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Image of Costs to run display campaigns on Amazon A look into AMG not so known fees to manage your campaigns - edominic

Costs to run display campaigns on Amazon: A look into AMG’s not so known fees to manage your campaigns

Did you think that the entire budget that you are paying to Amazon for your display campaigns is going towards delivering your ads?! Well… you’re in for a big surprise. I encourage you to take a sit when reading the below.   No matter if you have just started using AMG / display advertising or …

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