Optimise your marketing campaigns for the business, not for the ad platforms. Short Reflection on How the KPIs Evolved I remember when I started my first job in digital marketing. We had 4 or 5 KPIs that we were looking at to determine the success of our campaigns and… that was it. Fast forward 10 …
What KPIs Should You Be Tracking With Your Campaigns (Part 3/3) Read More »
Data is one of the most important assets that a business can have today. What is Data? “Data” is a set of quantitative or qualitative values about a variable or object. For example, “data” can be the values that you are seeing in your Google Ads, Mircrosoft Advertising or Amazon Advertising campaigns. How are Businesses …
What is Data and Why is It So Important (Part 1/3) Read More »
If there is indeed a magical formula to create an effective and successful marketing plan, then these next 4 steps were exactly that for me. To Build an Effective Marketing Plan, Ensure You Are: Reaching the right customers: so, define who your audience is. At the right time: consider the modern purchase funnel and run …
How many articles have you read so far about “How to sell more on Amazon”, or how many trainings have you attended on the subject?! Personally, I have even given a few… They are all over the place, but what we don’t speak enough about is how to sell more ETHICALLY… This is an article …
How to run a Business Ethically on Amazon in 5 steps Read More »
Amazon is reportedly negotiating a deal with the largest mall owner in the US to transform the space left empty by retail and department stores, into Fulfillment Centers This is not the first time Amazon is examining the idea of using mall spaces. In 2019, it announced that it will launch 2 new fulfilment centers …
Is the next Amazon Fulfillment Center going to be opened in the mall next to you? Read More »
Prime Day is a deal event organised by Amazon on an annual basis, exclusively for Prime members (i.e. you need a Prime membership to avail of the offers). Amazon Prime Day 2020 took place between 6th of August through the 7th of August in India. It was the first time in history that Amazon decided …
Did Amazon Prime Day save the economy in India in 2020?! Read More »
While we are still waiting for the Prime Day event to be announced worldwide, Amazon has launched “The Big Summer Sale Event” which will last until Labor Day. What is “The Big Summer Sale Event”? Amazon’s “The Big Summer Sale Event” is a period of discounts and deals in multiple categories: fashion, electronics, home & …
Amazon’s Big Summer Sale Event is here, but only for the US Read More »
There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to …
Should you spend money on marketing during COVID-19?! Read More »
The Royals Here it goes. You shouldn’t blink: We go crying when we think At the metrics that we hint Every day and every night. Oh… it feels the end draws nigh. Impressions, clicks and Click-Through-Rate, And then Cost; what is its state?! Website traffic, visitors, And then check competitors. We get lost in all …
ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). …
