edominic@adeads.com

  • Amazon PPC / AMS
    • AMS Fundamentals
    • AMS Fundamentals Test
    • AMS Advanced
    • AMS Advanced Test
  • AMG
  • Services
  • About
  • Contact
  • Amazon PPC / AMS
    • AMS Fundamentals
    • AMS Fundamentals Test
    • AMS Advanced
    • AMS Advanced Test
  • AMG
  • Services
  • About
  • Contact

Blog

  • You are here:
  • Home
  • Did Amazon Prime Day save the economy in India in 2020?!

Did Amazon Prime Day save the economy in India in 2020?!

  • Posted by Dominic
  • On August 13, 2020
  • In Other Insights
  • Prime Day is a deal event organised by Amazon on an annual basis, exclusively for Prime members (i.e. you need a Prime membership to avail of the offers).
  • Amazon Prime Day 2020 took place between 6th of August through the 7th of August in India.
  • It was the first time in history that Amazon decided to split the promotional event between the regions – we are still waiting for a date regarding Prime Day in Europe and the US.
Image of Did Amazon Prime Day save the economy in India in 2020 - edominic

Amazon has announced that Prime Day 2020 has been the biggest two-day deals event for 91,000 Small and Medium Businesses (SMBs) in India. A record number of businesses participated in the event. This has made some hundreds of business owners millionaire, or crorepati ( “Someone whose net worth is greater than one crore (ten million) rupees or other local currency” as defined here) as a result of a successful Prime Day.

While Amazon has not disclosed a sales figure (as per the usual), it has announced that there was a record of over 1 million subscribers to the Prime membership (which also explains the above success for SMBs).

As Prime Day 2019 has been the “largest shopping event in Amazon history” (as declared by Amazon in last year’s press release), India might see an improvement in the market so much affected by the pandemic. The [some struggling] Small and Medium Businesses that participated, have seen a bump in sales which will keep them floating [and even prosper] for a little longer. For how long?! That will depend on the way the COVID situation is managed (not only by the governments, but also by each one of us).

You might find useful this guide for businesses during COVID.

To conclude, Amazon saving the economy in India is a far-fetched title for an article. None-the-less, Prime Day has had a positive impact for a record number of Small and Medium Businesses, and it will hopefully do the same for the other struggling regions in Europe and the US.

Share:

Previous Post

Amazon’s Big Summer Sale Event is here, but only for the US

Next Post

Is the next Amazon Fulfillment Center going to be opened in the mall next to you?
0 comments on Did Amazon Prime Day save the economy in India in 2020?!
Recent Posts
  • How to run a Business Ethically on Amazon in 5 steps
  • When should I launch my Amazon PPC campaigns for Prime Day?! When should I increase my budgets and bids?!
  • Everything you need to know about video ads on Amazon Advertising
  • Is the next Amazon Fulfillment Center going to be opened in the mall next to you?
  • Did Amazon Prime Day save the economy in India in 2020?!
Scroll

Image of eDominic logo white - Digital Marketing, Amazon Advertising, AMS, Amazon PPC, AMG

edominic.com is a comprehensive advertising studio where we made a mission out of helping professionals trying to grow online and on Amazon. We do this by sharing our extensive experience on this website and by managing and delivering advertising campaigns: Google Ads, Facebook Ads, LinkedIn Ads, YouTube Ads, Amazon Advertising Ads (AMS / Amazon PPC and AMG).

Contact details
  • Email
    support@adeads.com
Find us on Social Media
Recent Posts
  • How to run a Business Ethically on Amazon in 5 steps
  • When should I launch my Amazon PPC campaigns for Prime Day?! When should I increase my budgets and bids?!
  • Everything you need to know about video ads on Amazon Advertising
Categories
  • AMG
  • AMS Advanced
  • AMS Fundamentals
  • AMS Learning Lounge
  • Other Insights
  • What To buy on Amazon

Privacy Policy

We use cookies to ensure we give you the best experience on our website. You can opt-out whenever you wish.Accept Learn More
Learn More

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled

Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.

Non-necessary

Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.

SAVE & ACCEPT