This article is for anyone that strives to learn more about Amazon Advertising. Mostly though, it is for vendors/sellers with internal capabilities, resources and skills to manage their own display campaigns. It is also for the advertising agencies that want to do more than Amazon PPC / AMS. The below gives an insight into what …
Most commonly known as AMG, the Amazon Marketing Group represents the advertising group inside of Amazon responsible for their display and search advertising solutions. As a side note, while Amazon has renamed this group to Amazon Advertising, most people still call it AMG and it will take a considerable amount of time until everyone will …
Sponsored Brands Ads (formerly known as Headline Search) and Product Display Ads go through a manual approval process once you submit them. There are usually two aspects that the Amazon team is looking at: the landing page (e.g. does it have at least 3 ASINs?!), and the creative that you have used. We will next …
12 ad copy guidelines that you need to know to get your AMS/Amazon PPC ads approved Read More »
We’ve been discussing in the last two weeks about how to make the most out of automatic and manual campaigns. We saw how automatic campaigns have improved in the last months and how manual campaigns can be used to influence more sales on Amazon. As everyone likes side by side comparisons (well… almost everyone; if …
Manual vs automatic targeting campaigns in Amazon PPC and AMS Read More »
Manual targeting is a setting that allows you to target different customer searches, categories of products, products, and brands on Amazon. In other words, it allows you to control when and, to some degree, where your ads will appear on Amazon. In the next article we’ll focus on keyword targeting. You might also find interesting …
How to use Manual targeting and keyword targeting in Amazon PPC or AMS ads Read More »
Automatic targeting is a setting that allows Amazon to target keywords and/or products that are similar to the product in your ad. While automatic targeting is recognised to be more of a strategy to use at the beginning of your advertising activity on Amazon (i.e. to get keywords), we’ll look below at how to use …
How to use Automatic targeting in Amazon PPC or AMS ads Read More »
In line with the new campaign naming notification that Amazon launched recently, let’s look at some key insights about naming your AMS / Amazon PPC ads. While I cannot say that there is a best way to name our Amazon Advertising Campaigns, I discovered that there are a couple of items that, when we include …
How to name your Amazon Advertising campaigns (AMS/ Amazon PPC)? Read More »
Amazon has added a new feature that lets us know if we have used a campaign name before in our Advertising account. The notification says this: One of your campaigns already uses this name. Please try another. See below how it looks like and also try it for yourself in your own account. I’ve seen …
Little things matter: Amazon’s new campaign naming notification is exactly what we need Read More »
Amazon Brand Stores are not a new or an old subject. If you don’t have one created, it’s time to get one. If you have one created, then well done. Now take a step forward and use it to its full potential. Amazon Brand Stores can be an amazing tool to build brand awareness, consideration …
In Q4 2018, Amazon launched a Product targeting feature for Sponsored products ads. This enables us to target specific products and/or product categories on Amazon. While everyone has been making a big fuss about how great this feature is, we silently tested it and analysed it. The results are now in and they are more …
Should you use Product targeting and Category targeting with Sponsored products ads? Read More »
