Category: AMS Advanced

Should you use Product targeting and Category targeting with Sponsored products ads?

In Q4 2018, Amazon launched a Product targeting feature for Sponsored products ads. This enables us to target specific products and/or product categories on Amazon. While everyone has been making a big fuss about how great this feature is, we silently tested it and analysed it. The results are now in and they are more […]
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The most valuable reports from the Amazon Advertising Console (AMS)

The reports from the Amazon advertising console have seen many changes in the last months. Some may say these are real improvements, others that they were launched prematurely and unfinished. I incline towards the latter. Below, I summarised each report that’s currently available. I included some details and suggestions about which one can bring the […]
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Be careful when using the New Placement bid adjustments for Sponsored products

Amazon launched a couple of new features in their Advertising Console lately. On top of the Dynamic bidding features, and the new placements for Sponsored products Ads, they also enabled Placement bid adjustments that allow us to increase our bids depending on what placement we want to get (on top search or on product detail […]
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Dynamic Bidding strategies for Sponsored Products in the Amazon Advertising Console (AMS)

Amazon added a new feature to Sponsored products ads called Dynamic bidding (or simply Bidding). This allows the system to optimise your bids based on how likely your targeting (i.e. keyword, product or category) is to convert sales.     In summary, here are the 3 features that Dynamic bidding enables us to do: Dynamic […]
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The Black Friday and Cyber Monday that we know are dying

Amazon announced last week that Black Friday and Cyber Monday 2018 have [once again] generated the most amount of sales in the company’s history. While they haven’t provided us with exact numbers, this is no surprise for you either, right?!    “Black Friday and Cyber Monday continue to break records on Amazon year over year, […]
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New placement for Sponsored Products Ads

Continuing to improve their advertising platforms, Amazon is now testing a new placement for their Sponsored Products Ads. This comes right after they introduced the new Sponsored Brands placements and shows that the giant retailer is investing resources in bringing their advertising platforms to a new level. The new placement for Sponsored Products ads was […]
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Headline Search Ads are now called Sponsored Brands in AMS Amazon Advertising

Amazon continues to make changes to their Advertising platform. From renaming AMS, AMG, AAP to a generic brand name, Amazon Advertising, to now renaming the Headline Search Ads to Sponsored Brands. The name isn’t the only change. Amazon has seriously improved the AMS platform in the last months by adding date range reporting, improvement looks […]
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Amazon renamed AMS, AMG, and AAP to Amazon Advertising

Amazon just announced the uncover of their new name for all their marketing solutions: Amazon Advertising. This will replace the other brands in their portfolio: Amazon Marketing Services (AMS), Amazon Marketing Group (AMG) and Amazon Advertising Platform (AAP). Working towards creating a unified platform for their customers, Amazon has decided to rename their marketing brands […]
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