Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. What is the relevance score in Amazon marketing ads? The definition of the relevancy/relevance score is a …
Relevancy or relevance score in AMS Amazon marketing campaigns Read More »
You may have used the run campaign as quickly as possible feature in the past already in your AMS campaigns. You may now be surprised to find out that Amazon has deprecated this feature for unknown reasons. The change happened a couple of weeks ago with no news from Amazon and it may affect any …
Amazon has just announced that Prime Day will start on the 16th of July at noon. This year Amazon is celebrating its 23rd anniversary with another full day of discounts for millions of products: Prime Day 2018. On Prime day 2017, Amazon has seen an increase in sales of 60% compared to the previous year. …
When is Amazon Prime Day 2018 and how to prepare your AMS campaigns for it Read More »
Below is a simple, but complete guide with best practices in managing AMS campaigns. The strategies that you will find here include the expertise that I’ve gathered along the years in working with AMS. These steps can be split in two: those to do before launching the campaigns; and those to do after launching the …
The complete guide on how to optimise AMS campaigns – Best practices Read More »
The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer. I. …
How to optimise your AMS campaigns for the Easter Sale Season Read More »
Since its beginnings, AMS has had issues showing which campaigns are out of budget daily. In an attempt to improve this, Amazon has introduced a new function into the AMS platform: the recommended budget feature. Here are a couple of the things you should know about it. 1. The new feature highlights all the AMS campaigns …
There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising …
AMS or AMG – which Amazon marketing platform to use? Read More »
The sales attribution model in AMS is determining how credit for sales and conversions is assigned to the ads. It is a Click-based model, meaning that a sale will be attributed to a campaign only if the customer clicked on it before the purchase was made. To understand the sales attribution model in AMS better, …
The concept of halo sales in AMS means that the estimated total sales that you are seeing in your campaigns, are sales that the ads have influenced across all your brand products, not only the ones that you are promoting. This concept is crucial to understand when analysing the performances of your AMS campaigns. AMS …
Everyone working with AMS knows the limitations of the reporting side on this advertising platform. You can (could) only download the lifetime reports containing the data of all the campaigns since the moment they’ve started, until the date you have downloaded the reports. Amazon has just improved the AMS reporting tool, by giving users the …
AMS reporting tool has been updated to allow a date range view Read More »
