Category: AMS Advanced

Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales

The highest trafficked and most profitable quarter for sellers is by far the last one of the year (Q4: October, November and December). As Q4 is full of promotional events (Black Friday, Cyber Monday, Christmas, Boxing Day), most people will be looking to buy presents for themselves and for their close ones. Here are some marketing […]
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More isn’t always better: the optimal number of products to promote in an AMS campaign

There are differences in the number of products that you can advertise in AMS, depending on the type of campaign that you have chosen. Headline Search and Sponsored Products Campaigns were created so they allow you to promote multiple products, while Product Display campaigns can only be used to promote a single product at a […]
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Frequency Capping in AMS campaigns

What is Frequency Capping? Frequency capping is the restriction applied by AMS regarding the maximum number of times a unique user will be served a particular ad. In AMS, the frequency capping is applied in an interval of a day. This means that if a user will see your ad 3 times in an interval […]
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Who approves Headline Search and Product Display Ads?!

One of the most stressful activity that you will face with AMS, is getting Headline search and Product display ads approved. If Sponsored Products ads are approved automatically by the system as soon as you launch them, these other two go through a review process where an Amazon team manually approves/disapproves them.   Most of […]
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