Are you longing for a beautiful dress?! Maybe beauty things and something to spoil you, but you only saw high prices? Now might be the right time for you, as Black Friday is here. Here are some suggestions of products with highest discounts. 1.Shoes Amazon’s site makes it easy to find price promotions on shoes …
Fashion and beauty products that you can buy on Amazon for Black Friday Read More »
Dear reader, no matter if you are a seller, and advertiser, or simply a shopper, Black Friday is the perfect period to buy something that you planned for or simply go with the flow and get a bargain. This year, Amazon has decided to transform Black Friday 2018 into Black Week 2018 – while this …
Tech products that you can you buy on Amazon.co.uk for Black Friday Read More »
It’s that time of the year again when the shopping behaviour goes crazy and the sellers go fanatical. For most sellers Q4 and the Christmas holiday season is the highest period of the year with Black Friday and Cyber Monday breaking sales’ records year after year. While I’m curious to see if it will also …
Continuing to improve their advertising platforms, Amazon is now testing a new placement for their Sponsored Products Ads. This comes right after they introduced the new Sponsored Brands placements and shows that the giant retailer is investing resources in bringing their advertising platforms to a new level. The new placement for Sponsored Products ads was …
Amazon continues to make changes to their Advertising platform. From renaming AMS, AMG, AAP to a generic brand name, Amazon Advertising, to now renaming the Headline Search Ads to Sponsored Brands. The name isn’t the only change. Amazon has seriously improved the AMS platform in the last months by adding date range reporting, improvement looks …
Headline Search Ads are now called Sponsored Brands in AMS Amazon Advertising Read More »
Amazon just announced the uncover of their new name for all their marketing solutions: Amazon Advertising. This will replace the other brands in their portfolio: Amazon Marketing Services (AMS), Amazon Marketing Group (AMG) and Amazon Advertising Platform (AAP). Working towards creating a unified platform for their customers, Amazon has decided to rename their marketing brands …
Amazon renamed AMS, AMG, and AAP to Amazon Advertising Read More »
Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. What is the relevance score in Amazon marketing ads? The definition of the relevancy/relevance score is a …
Relevancy or relevance score in AMS Amazon marketing campaigns Read More »
You may have used the run campaign as quickly as possible feature in the past already in your AMS campaigns. You may now be surprised to find out that Amazon has deprecated this feature for unknown reasons. The change happened a couple of weeks ago with no news from Amazon and it may affect any …
Amazon has just announced that Prime Day will start on the 16th of July at noon. This year Amazon is celebrating its 23rd anniversary with another full day of discounts for millions of products: Prime Day 2018. On Prime day 2017, Amazon has seen an increase in sales of 60% compared to the previous year. …
When is Amazon Prime Day 2018 and how to prepare your AMS campaigns for it Read More »
Below is a simple, but complete guide with best practices in managing AMS campaigns. The strategies that you will find here include the expertise that I’ve gathered along the years in working with AMS. These steps can be split in two: those to do before launching the campaigns; and those to do after launching the …
The complete guide on how to optimise AMS campaigns – Best practices Read More »
