Dominic Amariei

I have over 10 years of experience in Marketing, Ecommerce and Digital Marketing and I have worked with global large, medium and small companies like Kingspan, J2 Global and Netgear with both a B2C and a B2B model. Over the years, I’ve managed multi-million projects, built successful teams and helped companies to grow sales anywhere between 50% to over 300%. I also started and managed my own digital marketing agency and led key metric improvements (e.g. like conversion rates and cost per acquisition) of 30% to over 700%.

Image of How to optimise your AMS campaigns for EASTER SALE AmazonPPC

How to optimise your AMS campaigns for the Easter Sale Season

The Easter Sale Season is here, so we put together a couple of strategies to help you optimise your AMS campaigns. As this is a promotional event promoted by Amazon via many channels (Social Media, TV, etc.), we encourage you to follow these strategies to convert customers on the world’s third-largest retailer.     I. …

How to optimise your AMS campaigns for the Easter Sale Season Read More »

Image of AMS and AMG in the purchase funnel - AmazonPPC

AMS or AMG – which Amazon marketing platform to use?

There’s been a lot of talk regarding what are the best type of ads to use from Amazon: AMS or AMG (AAP). We believe that everything depends on your objectives, so here is the information you need to know before taking a decision. Amazon Marketing Services: AMS The Amazon Marketing Services are paid digital advertising …

AMS or AMG – which Amazon marketing platform to use? Read More »

Image of AMS customizable reporting- AmazonPPC.com

AMS reporting tool has been updated to allow a date range view

Everyone working with AMS knows the limitations of the reporting side on this advertising platform. You can (could) only download the lifetime reports containing the data of all the campaigns since the moment they’ve started, until the date you have downloaded the reports. Amazon has just improved the AMS reporting tool, by giving users the …

AMS reporting tool has been updated to allow a date range view Read More »

Image of Sponsored products ads allow bids of 1000 - AmazonPPC

Sponsored Products Ads now allow bids of 1,000 EUR or Pounds on AMS

Just as the title of this article says, you can now bid up to 1,000 Euro or Pounds on AMS with your Sponsored Products Ads. The change was made in the last two weeks and it applies to all keywords’ match types (i.e. broad, phrase, and exact). This hasn’t yet been implemented in Headline Search …

Sponsored Products Ads now allow bids of 1,000 EUR or Pounds on AMS Read More »

Image of 10 tips to prepare your AMS campaigns for Q4 and the winter sales - Amazonppc

Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales

The highest trafficked and most profitable quarter for sellers is by far the last one of the year (Q4: October, November and December). As Q4 is full of promotional events (Black Friday, Cyber Monday, Christmas, Boxing Day), most people will be looking to buy presents for themselves and for their close ones. Here are some marketing …

Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales Read More »

Image of The optimal number of products in an AMS campaign

More isn’t always better: the optimal number of products to promote in an AMS campaign

There are differences in the number of products that you can advertise in AMS, depending on the type of campaign that you have chosen. Headline Search and Sponsored Products Campaigns were created so they allow you to promote multiple products, while Product Display campaigns can only be used to promote a single product at a …

More isn’t always better: the optimal number of products to promote in an AMS campaign Read More »