What is Frequency Capping? Frequency capping is the restriction applied by AMS regarding the maximum number of times a unique user will be served a particular ad. In AMS, the frequency capping is applied in an interval of a day. This means that if a user will see your ad 3 times in an interval …
AMS targeting is mostly based on keywords, thus a good research on keywords is mandatory in every stage of the life-cycle of a campaign. Firstly, prior to starting any campaign (HS and/or SP, as PD ads cannot be targeted by keywords), you should understand who your audience is, your market, and what keywords and key-phrases …
One of the most important factors that will influence the success of your Amazon Marketing Services campaigns is the list of keywords that you are targeting in each one of your ads. There are different ways to build a good keywords’ database. See below a few strategies that are specific to AMS. If you discover …
One of the most stressful activity that you will face with AMS, is getting Headline search and Product display ads approved. If Sponsored Products ads are approved automatically by the system as soon as you launch them, these other two go through a review process where an Amazon team manually approves/disapproves them. Most of …
Who approves Headline Search and Product Display Ads?! Read More »
If you change the format of the title of this article into a question, you’ll surprisingly find that the answer is YES: you can launch AMS ads with products that are only available for Pre-orders. As you may already know, all three types of AMS campaigns (HSA, SPA, PDA) have different requirements when it comes …
Creating AMS ads with products that are only available for Pre-orders Read More »
Amazon improves the AMS platform quite frequently. They have the bad habit of not letting their customers know about this though, and no matter how much you will try to get an answer from them, the safest and maybe the quickest ways of finding answers to how the platform works, is to test it yourself …
What happens with your campaigns when AMS is updated by Amazon Read More »
Step 1 – Choose a targeting method Product – if you select this targeting method, you will be able to manually select what product pages to target (for example, you may want to target your competitors’ products). You can also decide to target your own products – do this if you are promoting a complimentary …
In this article we will look at the five steps involved in creating a Headline Search Ad (now called Sponsored Brands). Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step …
In this article we will look at the five steps involved in creating Sponsored Products Ads. Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step 1 – Choose products to …
How to create Sponsored Products Ads (SPA) on AMS Read More »
The services offered by Amazon differ from one client to another. Depending on the amount of money that you are investing and on the number of products that you are selling on their platform, you may be catalogued as either a vendor or as a seller (commonly known as “the marketplace” as well). If you …
The differences between vendors and sellers on Amazon Read More »
