The highest trafficked and most profitable quarter for sellers is by far the last one of the year (Q4: October, November and December). As Q4 is full of promotional events (Black Friday, Cyber Monday, Christmas, Boxing Day), most people will be looking to buy presents for themselves and for their close ones. Here are some marketing …
Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales Read More »
There are differences in the number of products that you can advertise in AMS, depending on the type of campaign that you have chosen. Headline Search and Sponsored Products Campaigns were created so they allow you to promote multiple products, while Product Display campaigns can only be used to promote a single product at a …
More isn’t always better: the optimal number of products to promote in an AMS campaign Read More »
What is Frequency Capping? Frequency capping is the restriction applied by AMS regarding the maximum number of times a unique user will be served a particular ad. In AMS, the frequency capping is applied in an interval of a day. This means that if a user will see your ad 3 times in an interval …
AMS targeting is mostly based on keywords, thus a good research on keywords is mandatory in every stage of the life-cycle of a campaign. Firstly, prior to starting any campaign (HS and/or SP, as PD ads cannot be targeted by keywords), you should understand who your audience is, your market, and what keywords and key-phrases …
One of the most important factors that will influence the success of your Amazon Marketing Services campaigns is the list of keywords that you are targeting in each one of your ads. There are different ways to build a good keywords’ database. See below a few strategies that are specific to AMS. If you discover …
One of the most stressful activity that you will face with AMS, is getting Headline search and Product display ads approved. If Sponsored Products ads are approved automatically by the system as soon as you launch them, these other two go through a review process where an Amazon team manually approves/disapproves them. Most of …
Who approves Headline Search and Product Display Ads?! Read More »
If you change the format of the title of this article into a question, you’ll surprisingly find that the answer is YES: you can launch AMS ads with products that are only available for Pre-orders. As you may already know, all three types of AMS campaigns (HSA, SPA, PDA) have different requirements when it comes …
Creating AMS ads with products that are only available for Pre-orders Read More »
Amazon improves the AMS platform quite frequently. They have the bad habit of not letting their customers know about this though, and no matter how much you will try to get an answer from them, the safest and maybe the quickest ways of finding answers to how the platform works, is to test it yourself …
What happens with your campaigns when AMS is updated by Amazon Read More »
Step 1 – Choose a targeting method Product – if you select this targeting method, you will be able to manually select what product pages to target (for example, you may want to target your competitors’ products). You can also decide to target your own products – do this if you are promoting a complimentary …
In this article we will look at the five steps involved in creating a Headline Search Ad (now called Sponsored Brands). Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step …
