ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). …
ACoS is the acronym for Advertising Cost of Sale and it is a metric used by Amazon in their Amazon PPC/AMS ads. If you haven’t run Amazon Advertising campaigns before, you might have not heard about this metric until now and may be more accustomed with something like ROAS. In simple terms, ACoS tells us …
Almost every big brand has started with some sort of Pre-Black Friday promotion (including Argos, Currys, Walmart, Amazon, etc.) starting the 1st of November. Last year, we were being amused by Amazon’s Black Friday week and were [sarcastically] forecasting a Black Friday month for the future. Well, it’s official: it is happening. Here are some …
Black Friday Month is here, but it’s not necessarily a good thing Read More »
It’s been clear for some time now that the growing competition on Amazon is continually making it more and more difficult for sellers to sell and be profitable at the same time. Smartly taking advantage of their own platform is none other than Amazon: by investing in their advertising services and giving the ad placements …
Can you still sell on Amazon without investing in Amazon PPC?! Read More »
Did you think that the entire budget that you are paying to Amazon for your display campaigns is going towards delivering your ads?! Well… you’re in for a big surprise. I encourage you to take a sit when reading the below. No matter if you have just started using AMG / display advertising or …
This article is for anyone that strives to learn more about Amazon Advertising. Mostly though, it is for vendors/sellers with internal capabilities, resources and skills to manage their own display campaigns. It is also for the advertising agencies that want to do more than Amazon PPC / AMS. The below gives an insight into what …
Most commonly known as AMG, the Amazon Marketing Group represents the advertising group inside of Amazon responsible for their display and search advertising solutions. As a side note, while Amazon has renamed this group to Amazon Advertising, most people still call it AMG and it will take a considerable amount of time until everyone will …
Sponsored Brands Ads (formerly known as Headline Search) and Product Display Ads go through a manual approval process once you submit them. There are usually two aspects that the Amazon team is looking at: the landing page (e.g. does it have at least 3 ASINs?!), and the creative that you have used. We will next …
12 ad copy guidelines that you need to know to get your AMS/Amazon PPC ads approved Read More »
We’ve been discussing in the last two weeks about how to make the most out of automatic and manual campaigns. We saw how automatic campaigns have improved in the last months and how manual campaigns can be used to influence more sales on Amazon. As everyone likes side by side comparisons (well… almost everyone; if …
Manual vs automatic targeting campaigns in Amazon PPC and AMS Read More »
Manual targeting is a setting that allows you to target different customer searches, categories of products, products, and brands on Amazon. In other words, it allows you to control when and, to some degree, where your ads will appear on Amazon. In the next article we’ll focus on keyword targeting. You might also find interesting …
How to use Manual targeting and keyword targeting in Amazon PPC or AMS ads Read More »
