Google announced a new update to its search algorithm that could have the biggest SEO impact in the last decade. Here’s everything you should know about it: Google’s latest search update is called the “helpful content” update and its main purpose is to reward websites with content that add value to humans and to penalise …
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Although often confused, ecommerce and digital marketing are not the same. Definitions of Ecommerce and Digital Marketing What is Ecommerce? Ecommerce is the actual trading of goods and services via electronic channels. Or, in other words, ecommerce is your sales process. What is Digital Marketing? Digital Marketing is the process of reaching your audience via …
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This is your complete SEO strategy in a nutshell no matter how big or small of a company you are. Starting to build your SEO strategy can be a scary thing. There are hundreds of factors that can impact how your site is ranking organically. Google, for example, uses over 200 ranking factors in their …
You may think that this is a question only for those selling on Amazon. It’s not. Any business can advertise on Amazon, even if they are selling on their website or not. Having used the Amazon Ads platform for a few years now, I can tell you that it is a channel worth exploring. The …
You may be surprised to hear that it’s not marketing, branding or investing heavily in advertising. While important, these come at a later stage. So, What Should you Figure out Before Starting and Ecommerce Business?! If you are at the beginning and want to start an ecommerce business, focus and solve the bases first. That …
CX is the holistic perception that your customers have about their experience with your business and brand. You’ve most likely heard about customer service before, but you may not be so accustomed with what Customer Experience is. Customer experience (also called CX), includes customer service and all of the other interactions that you have with …
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Optimise your marketing campaigns for the business, not for the ad platforms. Short Reflection on How the KPIs Evolved I remember when I started my first job in digital marketing. We had 4 or 5 KPIs that we were looking at to determine the success of our campaigns and… that was it. Fast forward 10 …
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If you don’t use your data to take decisions, your data is almost useless. Just having data is not enough. To make meaningful changes and optimisations to your business, first, analyse the data and secondly, drive insights from it. Let’s compare these 2: What is Data Analytics?! Data analytics is the science of analysing raw …
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Data is one of the most important assets that a business can have today. What is Data? “Data” is a set of quantitative or qualitative values about a variable or object. For example, “data” can be the values that you are seeing in your Google Ads, Mircrosoft Advertising or Amazon Advertising campaigns. How are Businesses …
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If you wish to build a successful digital marketing team, you should start by defining your objectives first and let that define the roles and skills that you need to bring in. Where to Start Building Your Team If you are a Director or business owner, start by bringing in a Head of Digital Marketing …
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