These two are most likely the questions in most sellers’ minds since Amazon announced that Prime Day will start on the 13th of October. But these are trick questions… Here’s why. The best practice with Amazon Advertising is to have your campaigns always on. While you might think that this is a scheme to make …
Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as …
Amazon Prime Day 2020 won’t take place in July this year Read More »
There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to …
Should you spend money on marketing during COVID-19?! Read More »
The Royals Here it goes. You shouldn’t blink: We go crying when we think At the metrics that we hint Every day and every night. Oh… it feels the end draws nigh. Impressions, clicks and Click-Through-Rate, And then Cost; what is its state?! Website traffic, visitors, And then check competitors. We get lost in all …
It’s been clear for some time now that the growing competition on Amazon is continually making it more and more difficult for sellers to sell and be profitable at the same time. Smartly taking advantage of their own platform is none other than Amazon: by investing in their advertising services and giving the ad placements …
Can you still sell on Amazon without investing in Amazon PPC?! Read More »
Sponsored Brands Ads (formerly known as Headline Search) and Product Display Ads go through a manual approval process once you submit them. There are usually two aspects that the Amazon team is looking at: the landing page (e.g. does it have at least 3 ASINs?!), and the creative that you have used. We will next …
12 ad copy guidelines that you need to know to get your AMS/Amazon PPC ads approved Read More »
We’ve been discussing in the last two weeks about how to make the most out of automatic and manual campaigns. We saw how automatic campaigns have improved in the last months and how manual campaigns can be used to influence more sales on Amazon. As everyone likes side by side comparisons (well… almost everyone; if …
Manual vs automatic targeting campaigns in Amazon PPC and AMS Read More »
Manual targeting is a setting that allows you to target different customer searches, categories of products, products, and brands on Amazon. In other words, it allows you to control when and, to some degree, where your ads will appear on Amazon. In the next article we’ll focus on keyword targeting. You might also find interesting …
How to use Manual targeting and keyword targeting in Amazon PPC or AMS ads Read More »
Automatic targeting is a setting that allows Amazon to target keywords and/or products that are similar to the product in your ad. While automatic targeting is recognised to be more of a strategy to use at the beginning of your advertising activity on Amazon (i.e. to get keywords), we’ll look below at how to use …
How to use Automatic targeting in Amazon PPC or AMS ads Read More »
Amazon Brand Stores are not a new or an old subject. If you don’t have one created, it’s time to get one. If you have one created, then well done. Now take a step forward and use it to its full potential. Amazon Brand Stores can be an amazing tool to build brand awareness, consideration …
