Who approves Headline Search and Product Display Ads?!

Posted by Dominic
On June 12, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

One of the most stressful activity that you will face with AMS, is getting Headline search and Product display ads approved. If Sponsored Products ads are approved automatically by the system as soon as you launch them, these other two go through a review process where an Amazon team manually approves/disapproves them. Most of […]

Creating AMS ads with products that are only available for Pre-orders

Posted by Dominic
On June 12, 2017
In AMS Advanced, AMS Learning Lounge

If you change the format of the title of this article into a question, you’ll surprisingly find that the answer is YES: you can launch AMS ads with products that are only available for Pre-orders. As you may already know, all three types of AMS campaigns (HSA, SPA, PDA) have different requirements when it comes […]

What happens with your campaigns when AMS is updated by Amazon

Posted by Dominic
On June 12, 2017
In AMS Advanced, AMS Learning Lounge

Amazon improves the AMS platform quite frequently. They have the bad habit of not letting their customers know about this though, and no matter how much you will try to get an answer from them, the safest and maybe the quickest ways of finding answers to how the platform works, is to test it yourself […]

How to create Product Display Ads (PDA) on AMS

Posted by Dominic
On June 11, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

Step 1 – Choose a targeting method Product – if you select this targeting method, you will be able to manually select what product pages to target (for example, you may want to target your competitors’ products). You can also decide to target your own products – do this if you are promoting a complimentary […]

How to create Headline Search Ads (HSA) on AMS

Posted by Dominic
On June 11, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

In this article we will look at the five steps involved in creating a Headline Search Ad (now called Sponsored Brands). Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step […]

How to create Sponsored Products Ads (SPA) on AMS

Posted by Dominic
On June 11, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

In this article we will look at the five steps involved in creating Sponsored Products Ads. Keep in mind that you cannot jump over these steps, so you’ll need to do everything in order. The system won’t show you the next step unless you have completed the previous one. Step 1 – Choose products to […]

The differences between vendors and sellers on Amazon

Posted by Dominic
On June 9, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

The services offered by Amazon differ from one client to another. Depending on the amount of money that you are investing and on the number of products that you are selling on their platform, you may be catalogued as either a vendor or as a seller (commonly known as “the marketplace” as well). If you […]

The marketing platforms and placements that Amazon offers

Posted by Dominic
On June 8, 2017
In AMG, AMS Advanced, AMS Fundamentals, AMS Learning Lounge

There are 2 different marketing groups inside Amazon (to be precise, there are 3 of them, but AMS and AMG, even if different, they are part of the same group) and each one of these has its own specifics: different groups of people, different prices and different pricing plans, different types of ads and different […]

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Category: AMS Learning Lounge