Sales attribution model in AMS explained

Posted by Dominic
On January 5, 2018
In AMS Advanced, AMS Learning Lounge

The sales attribution model in AMS is determining how credit for sales and conversions is assigned to the ads. It is a Click-based model, meaning that a sale will be attributed to a campaign only if the customer clicked on it before the purchase was made. To understand the sales attribution model in AMS better, […]

Halo sales in AMS campaigns explained

Posted by Dominic
On January 5, 2018
In AMS Advanced, AMS Learning Lounge

The concept of halo sales in AMS means that the estimated total sales that you are seeing in your campaigns, are sales that the ads have influenced across all your brand products, not only the ones that you are promoting. This concept is crucial to understand when analysing the performances of your AMS campaigns. AMS […]

AMS reporting tool has been updated to allow a date range view

Posted by Dominic
On January 3, 2018
In AMS Advanced, AMS Learning Lounge

Everyone working with AMS knows the limitations of the reporting side on this advertising platform. You can (could) only download the lifetime reports containing the data of all the campaigns since the moment they’ve started, until the date you have downloaded the reports. Amazon has just improved the AMS reporting tool, by giving users the […]

A new look for Headline Search Ads (Sponsored Brands)

Posted by Dominic
On December 10, 2017
In AMS Fundamentals, AMS Learning Lounge

It was time for Amazon to revitalise the look and feel of the Headline Search Ads and they are currently in the process of doing it. You might have noticed it already: the featured products in the ad, now include not only the picture and part of the title of the products, but also the […]

Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales

Posted by Dominic
On October 28, 2017
In AMS Advanced, AMS Learning Lounge

The highest trafficked and most profitable quarter for sellers is by far the last one of the year (Q4: October, November and December). As Q4 is full of promotional events (Black Friday, Cyber Monday, Christmas, Boxing Day), most people will be looking to buy presents for themselves and for their close ones. Here are some marketing […]

More isn’t always better: the optimal number of products to promote in an AMS campaign

Posted by Dominic
On July 21, 2017
In AMS Advanced, AMS Learning Lounge

There are differences in the number of products that you can advertise in AMS, depending on the type of campaign that you have chosen. Headline Search and Sponsored Products Campaigns were created so they allow you to promote multiple products, while Product Display campaigns can only be used to promote a single product at a […]

Frequency Capping in AMS campaigns

Posted by Dominic
On July 5, 2017
In AMS Advanced, AMS Learning Lounge

What is Frequency Capping? Frequency capping is the restriction applied by AMS regarding the maximum number of times a unique user will be served a particular ad. In AMS, the frequency capping is applied in an interval of a day. This means that if a user will see your ad 3 times in an interval […]

The best keywords’ strategies for AMS campaigns

Posted by Dominic
On June 18, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

AMS targeting is mostly based on keywords, thus a good research on keywords is mandatory in every stage of the life-cycle of a campaign. Firstly, prior to starting any campaign (HS and/or SP, as PD ads cannot be targeted by keywords), you should understand who your audience is, your market, and what keywords and key-phrases […]

How to build a good keywords’ list for AMS

Posted by Dominic
On June 13, 2017
In AMS Advanced, AMS Fundamentals, AMS Learning Lounge

One of the most important factors that will influence the success of your Amazon Marketing Services campaigns is the list of keywords that you are targeting in each one of your ads. There are different ways to build a good keywords’ database. See below a few strategies that are specific to AMS. If you discover […]

Page 4 of 51 2 345

Category: AMS Learning Lounge