You may think that this is a question only for those selling on Amazon. It’s not. Any business can advertise on Amazon, even if they are selling on their website or not. Having used the Amazon Ads platform for a few years now, I can tell you that it is a channel worth exploring. The …
These two are most likely the questions in most sellers’ minds since Amazon announced that Prime Day will start on the 13th of October. But these are trick questions… Here’s why. The best practice with Amazon Advertising is to have your campaigns always on. While you might think that this is a scheme to make …
I’m being deceptive. The below is not everything you need to know about video advertising on Amazon. It may be less, if you are already an extremely advanced user of this amazon advertising strategy; and it may be more if you are looking for answers to questions like: What are the types of video ads …
Everything you need to know about video ads on Amazon Advertising Read More »
Amazon’s biggest selling day will be postponed until September this year due to the impact of coronavirus. In 2019, the Global Amazon Prime Day sales reached an estimated 7.16 billion U.S. dollars (+41% Year-over-Year). This Promotional event is attractive both to consumers and sellers/vendors alike. Consumers can grab deals on different products (as long as …
Amazon Prime Day 2020 won’t take place in July this year Read More »
There is no doubt that the coronavirus COVID-19 is already having a negative impact on most of the industries. Marketing is one of them, with around 70% of businesses cutting their advertising spend or stopping marketing activities altogether. Be it that you represent a small, local business, or a global one, you [we] have to …
Should you spend money on marketing during COVID-19?! Read More »
The Royals Here it goes. You shouldn’t blink: We go crying when we think At the metrics that we hint Every day and every night. Oh… it feels the end draws nigh. Impressions, clicks and Click-Through-Rate, And then Cost; what is its state?! Website traffic, visitors, And then check competitors. We get lost in all …
ROAS is the acronym for Return On Ad Spend and it is a metric that shows the efficiency of a marketing campaign. It’s usually used in the digital environment (e.g. ecommerce), but could potentially be used with traditional advertising also as long as you have the cost and the revenue influenced by your campaign (s). …
ACoS is the acronym for Advertising Cost of Sale and it is a metric used by Amazon in their Amazon PPC/AMS ads. If you haven’t run Amazon Advertising campaigns before, you might have not heard about this metric until now and may be more accustomed with something like ROAS. In simple terms, ACoS tells us …
It’s been clear for some time now that the growing competition on Amazon is continually making it more and more difficult for sellers to sell and be profitable at the same time. Smartly taking advantage of their own platform is none other than Amazon: by investing in their advertising services and giving the ad placements …
Can you still sell on Amazon without investing in Amazon PPC?! Read More »
Did you think that the entire budget that you are paying to Amazon for your display campaigns is going towards delivering your ads?! Well… you’re in for a big surprise. I encourage you to take a sit when reading the below. No matter if you have just started using AMG / display advertising or …
