AMS Learning Lounge

The reports from the Amazon advertising console have seen many changes in the last months. Some may say these are real improvements, others that they were launched prematurely and unfinished. I incline towards the latter. Below, I summarised each report that’s currently available. I included some details and suggestions about which one can bring the …

The most valuable reports from the Amazon Advertising Console (AMS) Read More »

Amazon launched a couple of new features in their Advertising Console lately. On top of the Dynamic bidding features, and the new placements for Sponsored products Ads, they also enabled Placement bid adjustments that allow us to increase our bids depending on what placement we want to get (on top search or on product detail …

Be careful when using the New Placement bid adjustments for Sponsored products Read More »

Amazon added a new feature to Sponsored products ads called Dynamic bidding (or simply Bidding). This allows the system to optimise your bids based on how likely your targeting (i.e. keyword, product or category) is to convert sales.     In summary, here are the 3 features that Dynamic bidding enables us to do: Dynamic …

Dynamic Bidding strategies for Sponsored Products in the Amazon Advertising Console (AMS) Read More »

I’ve started using Portfolios (the new feature in Amazon advertising console – AMS) just last week and it is a very useful update from the Amazon team. See below how to use Portfolios to simplify your day to day campaign management. Portfolios were just launched in the Amazon advertising console (above screenshot is from a …

Key benefits of Portfolios in the Amazon Advertising Console Read More »

Continuing to improve their advertising platforms, Amazon is now testing a new placement for their Sponsored Products Ads. This comes right after they introduced the new Sponsored Brands placements and shows that the giant retailer is investing resources in bringing their advertising platforms to a new level. The new placement for Sponsored Products ads was …

New placement for Sponsored Products Ads Read More »

Amazon continues to make changes to their Advertising platform. From renaming AMS, AMG, AAP to a generic brand name, Amazon Advertising, to now renaming the Headline Search Ads to Sponsored Brands. The name isn’t the only change. Amazon has seriously improved the AMS platform in the last months by adding date range reporting, improvement looks …

Headline Search Ads are now called Sponsored Brands in AMS Amazon Advertising Read More »

Amazon just announced the uncover of their new name for all their marketing solutions: Amazon Advertising. This will replace the other brands in their portfolio: Amazon Marketing Services (AMS), Amazon Marketing Group (AMG) and Amazon Advertising Platform (AAP). Working towards creating a unified platform for their customers, Amazon has decided to rename their marketing brands …

Amazon renamed AMS, AMG, and AAP to Amazon Advertising Read More »

Relevancy (or “relevance” in correct English) is a ranking factor given by Amazon to your AMS (Amazon Marketing Services) campaigns. Based on this, your ads may or may not appear for the keywords that you are bidding for. What is the relevance score in Amazon marketing ads? The definition of the relevancy/relevance score is a …

Relevancy or relevance score in AMS Amazon marketing campaigns Read More »