Automatic targeting is a setting that allows Amazon to target keywords and/or products that are similar to the product in your ad. While automatic targeting is recognised to be more of a strategy to use at the beginning of your advertising activity on Amazon (i.e. to get keywords), we’ll look below at how to use …
How to use Automatic targeting in Amazon PPC or AMS ads Read More »
In line with the new campaign naming notification that Amazon launched recently, let’s look at some key insights about naming your AMS / Amazon PPC ads. While I cannot say that there is a best way to name our Amazon Advertising Campaigns, I discovered that there are a couple of items that, when we include …
How to name your Amazon Advertising campaigns (AMS/ Amazon PPC)? Read More »
Amazon has added a new feature that lets us know if we have used a campaign name before in our Advertising account. The notification says this: One of your campaigns already uses this name. Please try another. See below how it looks like and also try it for yourself in your own account. I’ve seen …
Little things matter: Amazon’s new campaign naming notification is exactly what we need Read More »
Amazon Brand Stores are not a new or an old subject. If you don’t have one created, it’s time to get one. If you have one created, then well done. Now take a step forward and use it to its full potential. Amazon Brand Stores can be an amazing tool to build brand awareness, consideration …
In Q4 2018, Amazon launched a Product targeting feature for Sponsored products ads. This enables us to target specific products and/or product categories on Amazon. While everyone has been making a big fuss about how great this feature is, we silently tested it and analysed it. The results are now in and they are more …
Should you use Product targeting and Category targeting with Sponsored products ads? Read More »
The reports from the Amazon advertising console have seen many changes in the last months. Some may say these are real improvements, others that they were launched prematurely and unfinished. I incline towards the latter. Below, I summarised each report that’s currently available. I included some details and suggestions about which one can bring the …
The most valuable reports from the Amazon Advertising Console (AMS) Read More »
Amazon launched a couple of new features in their Advertising Console lately. On top of the Dynamic bidding features, and the new placements for Sponsored products Ads, they also enabled Placement bid adjustments that allow us to increase our bids depending on what placement we want to get (on top search or on product detail …
Be careful when using the New Placement bid adjustments for Sponsored products Read More »
Amazon added a new feature to Sponsored products ads called Dynamic bidding (or simply Bidding). This allows the system to optimise your bids based on how likely your targeting (i.e. keyword, product or category) is to convert sales. In summary, here are the 3 features that Dynamic bidding enables us to do: Dynamic …
I’ve started using Portfolios (the new feature in Amazon advertising console – AMS) just last week and it is a very useful update from the Amazon team. See below how to use Portfolios to simplify your day to day campaign management. Portfolios were just launched in the Amazon advertising console (above screenshot is from a …
Key benefits of Portfolios in the Amazon Advertising Console Read More »
Amazon announced last week that Black Friday and Cyber Monday 2018 have [once again] generated the most amount of sales in the company’s history. While they haven’t provided us with exact numbers, this is no surprise for you either, right?! “Black Friday and Cyber Monday continue to break records on Amazon year over year, …
The Black Friday and Cyber Monday that we know are dying Read More »
