Amazon Ads: Amazon PPC & Amazon DSP
What to expect…
Stay up to date with the latest news regarding the Amazon ads platform. Learn directly from my experience of working with both Amazon PPC (Sponsored Ads and Stores) and with the Amazon DSP (programmatic display and video ads). Read more below.
Learn about Amazon:
- Who Should Advertise on Amazon?
- When should I launch my Amazon PPC campaigns for Prime Day?! When should I increase my budgets and bids?!
- Amazon Prime Day 2020 won’t take place in July this year
- Should you spend money on marketing during COVID-19?!
- The complexity of marketing
- What is ACoS (Advertising Cost of Sale)?
- Can you still sell on Amazon without investing in Amazon PPC?!
- 12 ad copy guidelines that you need to know to get your AMS/Amazon PPC ads approved
- Manual vs automatic targeting campaigns in Amazon PPC and AMS
- How to use Manual targeting and keyword targeting in Amazon PPC or AMS ads
- How to use Automatic targeting in Amazon PPC or AMS ads
- How to name your Amazon Advertising campaigns (AMS/ Amazon PPC)?
- Little things matter: Amazon’s new campaign naming notification is exactly what we need
- Why should you launch your own Amazon Stores?!
- Should you use Product targeting and Category targeting with Sponsored products ads?
- The most valuable reports from the Amazon Advertising Console (AMS)
- Be careful when using the New Placement bid adjustments for Sponsored products
- Dynamic Bidding strategies for Sponsored Products in the Amazon Advertising Console (AMS)
- Key benefits of Portfolios in the Amazon Advertising Console
- The Black Friday and Cyber Monday that we know are dying
- The Amazon Advertising Holiday Guide for 2018
- New placement for Sponsored Products Ads
- Headline Search Ads are now called Sponsored Brands in AMS Amazon Advertising
- Amazon renamed AMS, AMG, and AAP to Amazon Advertising
- Relevancy or relevance score in AMS Amazon marketing campaigns
- Run campaign as quickly as possible or spread campaign evenly – which feature to choose in AMS campaigns
- When is Amazon Prime Day 2018 and how to prepare your AMS campaigns for it
- The complete guide on how to optimise AMS campaigns – Best practices
- How to optimise your AMS campaigns for the Easter Sale Season
- The New recommended budget feature in AMS
- AMS or AMG – which Amazon marketing platform to use?
- Sales attribution model in AMS explained
- Halo sales in AMS campaigns explained
- AMS reporting tool has been updated to allow a date range view
- A new look for Headline Search Ads (Sponsored Brands)
- Sponsored Products Ads now allow bids of 1,000 EUR or Pounds on AMS
- Top 10 tips to prepare your AMS campaigns for Q4 and the winter sales
- More isn’t always better: the optimal number of products to promote in an AMS campaign
- Frequency Capping in AMS campaigns
- The best keywords’ strategies for AMS campaigns
- How to build a good keywords’ list for AMS
- Who approves Headline Search and Product Display Ads?!
- Creating AMS ads with products that are only available for Pre-orders
- What happens with your campaigns when AMS is updated by Amazon
- How to create Product Display Ads (PDA) on AMS
- How to create Headline Search Ads (HSA) on AMS
- How to create Sponsored Products Ads (SPA) on AMS
- The differences between vendors and sellers on Amazon
- The marketing platforms and placements that Amazon offers
Get in touch if you need help with your Amazon Strategy.